Latest Articles

March 2025

How to Orchestrate Your Ecosystem to Dominate Rivals, Competitors, Copycats, and Clones

Unleash strategic power by orchestrating your ecosystem to outpace competitors. Discover innovative tactics for market dominance and success!

March 2025

Kick Zoom “to the curb” and Host Your Webinars on a Platform Built for B2B Partner Lead-Gen

Discover innovative B2B events designed to enhance partner lead generation, foster connections, and drive growth for your business success.

March 2025

The 7 Fatal Flaws in Partner Marketing (and 7 Quick Wins to Turn them Around)

Discover the 7 fatal flaws in partner marketing that can hinder your success. Learn how to avoid these pitfalls and optimize your marketing strategy.

March 2025

Explode onto Marketplaces Following these “beginner tips” Selling on The Big 3 Cloud Platforms

Discover essential tips for beginners to kickstart their journey on AWS, GCP, and Azure. Master cloud basics and accelerate your learning today!

March 2025

Slack Conversations into Recurring Referrals

Unlock the power of Slack conversations! Learn how to transform discussions into valuable recurring referrals for your business.

March 2025

Co-sell Workflows to Automate Revenue

Discover effective co-sell workflows to automate revenue generation, boost collaboration, and streamline your sales processes for success.

March 2025

Start co-selling w/ partners – in 6-8 weeks

Unlock new revenue streams in just 6-8 weeks by mastering co-selling strategies with partners. Boost collaboration and drive sales success today!

March 2025

Boost Your Agency Referral Flywheel

Maximize client referrals with our proven strategies to enhance your agency’s growth. Learn how to create a powerful referral flywheel today!

March 2025

Turn Tasks Into Predictable Partner-Source

Transform your tasks into reliable outcomes with our guide on creating predictable partner-sourcing strategies for seamless collaboration and success.

March 2025

Templates to Recruit 50 Profitable Partners

Discover effective templates to attract and recruit 50 profitable partners for your business, boosting collaboration and driving success together!

March 2025

1-Person PRM Built from a $25M Program

Discover the innovative 1-Person PRM, designed from a successful $25M program, revolutionizing project management with efficiency and simplicity.

March 2025

Ditch Your Manual Partner Discovery Process and Find “best fit partners” 80% faster with AI

Discover how AI can help you find the best fit partners 80% faster, optimizing your search for relationships, collaborations, or business connections!

March 2025

Discover the Models, the Methods, and the Mindset to Earn $500,000 / Year as a Partner Leader

Discover proven methods and a success-driven mindset to earn $500,000+ annually. Unlock your potential and achieve financial freedom today!

December 2024

Justin’s Webinar Playbook

How does he drive 1,000+ signups, what tools does he use, and how does he configure them to drive 100’s of leads for his partners.

December 2024

Partner Ops Playbook 2025

This session is all about making your value visible! Because if it isn’t seen, it isn’t known… and if it isn’t known, it doesn’t exist.

December 2024

2025 Partner Marketing For Tiny Teams

Don’t make your 1st partner hire or sign that next deal without reviewing this proven profitable guide to growth.

December 2024

How To Become Insanely Valuable & Get Promoted

Hard work and big results don’t guarantee a promotion. So come learn about “soft skills” that’ll pay the bills!

December 2024

#1 Partner Revenue Workflows For Salesforce Users

Discover workflows to automatically activate, engage, and co-sell — without increasing headcount.

December 2024

2025 Guide To Choosing Your Next PRM

There are a dozen PRMs to choose from. Learn which (if any) are right for your program, team size, and budget.

December 2024

3 New Ecosystem Power Plays For 2025

Author of “Ecosystem-Led Growth” shares new ways to move the needle in sales, marketing, and customer success.

December 2024

AWS/Azure/GCP Money Made Easy

Stop manually managing your marketplaces, use these automations, so you can spend more time managing opportunities.

December 2024

Accelerate Partner ROI 80% with AI

Should you partner, with whom, and how? See how companies like Crisis24 answer these questions with AI!

December 2024

Crowdsource Your Way To 800+ Integrations

Follow this 5-step playbook to “open up your platform” in 30-days and convince tons of partners to build on your app.

December 2024

How Tech Ecosystems & AI Collide In 2025

3,000+ new apps hit the market in the last 12 months! Here are 5 things your tech partner program needs to keep up.

December 2024

Recruit 100 Revenue Generating Partners In 30 Days

This rarely mentioned playbook is quietly making millions for companies like Deel, Typeform, & Webflow.

December 2024

The 5 Partner Revenue Trends For 2025

These 5 trends will impact your revenue – no matter what program you run. Now is the time to see if you’re aligned or blind to what’s coming.

November 2024

The $50M B2B Partner Activation Playbook

Don’t make your 1st partner hire or sign that next deal without reviewing this proven profitable guide to growth.

November 2024

Done-For-You Partner Marketing For Small Teams

When your “regular” marketing team won’t help, this is the agency AT&T, Podium, Mixpanel, mParticle hired.

November 2024

Story Time – Turn 100 Partners Into $7.75B

Author of “The Book On Partnerships” shares success (& fail) stories with one of LinkedIn’s “Top Partnership Voices”.

November 2024

Partnership <> Sales Team Alignment Playbook

Grab your sales leader to watch how “this system” helps you pick accounts who want to work with you.

November 2024

Integrations To Hypergrowth – 18X Faster

Discover the platforms tech partner teams at Salesloft, Mindbody & G2 use to leverage integrations to dominate competitors.

November 2024

3 CoSell Workflows For Salesforce

How do established teams 2x partner revenue w/o adding headcount? These workflows – connected to their PRM, Slack, & CRM.

November 2024

ARReasons To Pay For Crossbeam

Crossbeam users, see new ways to use existing “hidden” features. Reveal users, see the future of “mapping for money”.

November 2024

Turn Your PRM Into A $30 Million Deal Machine

See the 9 PRM features partner teams running Salesforce, HubSpot, or Pipedrive say “they can’t live without”.

November 2024

Zero to Partner ROI in 90 days via AI

Should you partner, with whom, and how? See how companies like Gitlab answer these questions with AI!

November 2024

Host “Wild” Events To Attract Your ICP

Events are hot. Small event hotter. Small wild “unconference” events, the hottest. Get methodology & technology here!

November 2024

5 Tools To 5x Hyperscaler Revenue

These apps get you selling more & faster (under 14 days) on AWS, Azure, GCP, Alibaba. No dev support needed.

November 2024

Partnership Q&A Power Panel

Ask your most nitty-gritty questions to this panel of partnership experts from HubSpot, LoopReturns, and Box!

November 2024

Build A Badass Budget 2025

See where the money is going next year. Then see how to get budget for your program, people, and new tech.

July 2024

The Partner-Sourced Summit 2024 – 99 mins Inside The Worlds Best Partner Programs

March 2024

Ecosystems vs Channels 2024… The Big Moves & Plays Happening This And Next Year!

November 2023

STOP WASTING TIME! Here’s How To Convert 1,000’s of Webinar Registrants Into Pipeline – EVEN IF They Don’t Attend

October 2023

Get “Ready-To-Try-Or-Buy” Partner Sourced Leads With This Nearbound Co-Marketing Survey

October 2023

Partner Webinar Experts Share How To Boost Registrations, Drive Conversions, Make Offers, And Feed Sales

September 2023

Against Common Wisdom! How To Feed Your Sales Team SQLs via Partner Webinars – HINT Don’t Focus On Attendance

August 2023

How Simplesat.io drove 600+ registrants 240 MQLs and 8 immediate demos – using my webinar playbook

Read more here https://www.linkedin.com/feed/update/urn:li:activity:7092119621171875841/

July 2023

How To I Get BIG Companies (like HubSpot) To Partner With Me, As A Tiny 1-Person Business

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ➡️ https://playbks.com/superglue-loom Follow Ushttps://www.linkedin.com/in/justinzim/https://www.linkedin.com/in/kelly-sarabyn/

July 2023

How To Co-Market With Tech Partners (Attract, Qualify, Build Projects, And Track Results)

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ➡️ https://playbks.com/superglue-loom Follow Ushttps://www.linkedin.com/in/justinzim/https://www.linkedin.com/in/kelly-sarabyn/https://www.linkedin.com/in/michaelcole6/https://www.linkedin.com/in/corikendrick/https://www.linkedin.com/in/isaacsmithon24/

June 2023

No B.S. Guide To Co-Selling By People Who’ve Really Generated Millions In Partner Sourced Revenue

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ➡️ https://playbks.com/superglue-loom Follow Ushttps://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/https://www.linkedin.com/in/robrebholz/https://www.linkedin.com/in/justinzim/ Get This Slide Deck

June 2023

My Crossbeam Supernode 23 Workshop: Drive 1,000+ Registrants with Partner Webinars

April 2023

Crash Course To Event Led Growth For Partner Managers & Marketers (w/ Mark Kilens)

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ➡️ https://playbks.com/superglue-loom Follow Ushttps://www.linkedin.com/in/markkilens/https://www.linkedin.com/in/justinzim/ Get A Free “One On Them” Airmeet Webinar (up to 500 Attendees)https://www.airmeet.com/hub/free-plan/ Get A Dozen+ Webinar […]

March 2023

Meetup with Cory Snyder “Using Reveal / Crossbeam + Gong + CRMs + PRMs”

Shoutout: Checkout the partner engagement platform, Superglue. Rob (and his team) built this for partner managers, so they can scale onboarding, enablement, and co-selling experiences and drive more revenue. Support this meetup / community by clicking ⬇️https://playbks.com/superglue-loom Follow Coryhttps://www.linkedin.com/in/corysnyder/ Partnership Agreements https://playbks.com/active-campaign-reseller-agreement https://playbks.com/active-campaign-affiliate-agreement https://playbks.com/active-campaign-ambassador-agreement https://playbks.com/maropost-partnership-agreement

March 2023

Q&A: ZERO to $10M Partner Pipeline Playbook w/ Marco De Paulis

After the incredible meetup (0 to $10M Partner Pipeline Playbook session with Marco De Paulis) we got back together, along with Scott Pollack to dig into your top 10 questions on the topic. If you missed the meet-up, the replay is below. Question 1: Is there a maximum number of partners that should be promoted each month […]

February 2023

0 to $10M Partner Pipeline Playbook w/ Marco De Paulis

Building a brand new partner program from scratch is hard. Getting it from 0 to well over $10M in revenue pipeline in 12 months is even harder. Which is probably why over 337 partner people registered for my meetup with Marco De Paulis. During this 67 min session, we learned 13+ questions to ask (and the order you […]

February 2023

Q&A: ZERO to $10M Partner Pipeline Playbook

https://playbks.com/firneo-3-phase-framework https://playbks.com/firneo-free-course-preview https://playbks.com/firneo-apply https://playbks.com/recording-10m-playbook

January 2023

Meetup: ZERO to $10M Partner Pipeline Playbook

🙏 Support this meetup’s patron, checkout Firneo’s Certified Partnership Professional Course https://playbks.com/firneo-free-course-preview https://playbks.com/firneo-apply ⏰ Time codes of things we talked about 05:01 – What are my meetups are about 06:16 – Get the PartnerHacker Maturity Map 07:57 – What you need to know about Marco 10:41 – His proven partnership flywheel 13:14 – What exactly is “alignment” and […]

December 2022

Meetup: Channels vs Ecosystems In 2023

Discover the innovative 1-Person PRM, designed from a successful $25M program, revolutionizing project management with efficiency and simplicity.

November 2022

Playbook: EOY ’22 Plan For Channel Managers

Your existing partner planning strategy is probably failing you. When you’re always reviewing past results, you miss out on opportunities to predict future success. It’s time to make a better plan, with the help of a joint action planning expert. In my recent conversation with Qollabi’s Frie Pétré and Channelnomics’ Larry Walsh, we discussed the impact […]

November 2022

Meetup: Co Marketing From HubSpot & Aircall

October 2022

Playbook: Partner Webinar Playbook (Part 1)

In today’s ecosystem driven world, customers buy software based it’s ability to integrate with the other apps in their stack. This makes partner webinars the perfect goto market motion. When leveraged correctly, partner webinar forge strong relationships with partners, while demonstrating “a better together” solution for customers. However, without knowing how to build a partner […]

October 2022

Q&A: EOY ’22 Plan For Channel Managers

October 2022

Meetup: EOY ’22 Plan For Channel Managers

The meetup Mutual Action Plan Demo

September 2022

Meetup: Partner Webinar Playbook

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